Finance writing services

Our guarantee

  • Concise, plain English sentences from an experienced finance writer
  • ‘Bank speak’ avoided
  • Flawless spelling, punctuation and grammar
  • Facts and figures never changed
  • Experienced finance writers
  • Experienced content writers

Are your finance writers creating easy to read content? Does it persuade and engage your readers? Is it delivering results? Is it on-brand? Does it hit its target audience? Ours does, and our 15 years of experience crafting financial information into plain English business copywriting runs the gamut from blue chips to SMEs, and state to federal government.

We can help with:

  • annual reports
  • a personal finance writer
  • a general finance writer
  • newsletters
  • articles
  • tenders
  • corporate finance blogs
  • corporate histories
  • staff bios
  • company profiles
  • and more …

Time and again, our plain English finance writers and editors have convinced and informed employees, customers, stakeholders and investors.

A good plain English finance content writer writes in a way that gives someone a good chance of understanding it on the first reading, and in the way that you want them to. Effective finance writing is clear, direct writing, using as few words as you need, which avoids ambiguity, verbage and complex sentences. It does not, however, mean always using simple words at the expense of the most accurate or writing like a pre-schooler.

Poor finance writing or a poor personal finance writer can be costly and potentially disastrous to your brand. If your audience doesn’t understand you due to bad grammar, unclear wording or inappropriate style and tone, you can lose business as well as credibility.

Importantly, your final finance writing product will:

  • be in plain English
  • feature short, concise sentences
  • be on-brand and on-message
  • speak directly to your audience
  • be engaging, professional and friendly
  • be professional finance writing
  • intelligently combine authority, emotion and reason.

Here’s some samples of recent work

NAB’s Help, Guidance and Advice websites

The brief:

APM helped conceive content and wrote the copy for three microsites that support NAB’s Help, Guidance and Advice imperative. The sites target potential and existing NAB customers with wise, open and honest advice in plain English. Subject matter includes life events, money basics and choosing banking products.

moneybasics.nab.com.au

lifeevents.nab.com.au

bankingproducts.nab.com.au

Copy sample:

Goal Setting

In the words of entrepreneur Jim Rohn, “if you go to work on your goals, your goals will go to work on you”. Goals take you closer to what you want in life and where you want to go and most importantly they offer choice. Setting goals and developing your financial strategy today gives you that choice and working out what your personal goals are is a good place to start.

www.grow-capital.com.au/

grow-capital

Brief:

Sydney based Grow Capital commissioned engaging, well written web copy outlining its unique offer to existing and potential clients.

Copy sample:

What is the ‘information gap’?

Many potential borrowers applying for finance, struggle to give banks and lenders a perfect picture of the state of their business, which leads to many good businesses missing out on the opportunity to invest, grow and innovate. This is called the ‘information gap’ and here at Grow Capital, we’re 100%-committed to bridging this gap with a solution that ensures clients have the right information and lenders get the complete information they need to make faster, better decisions for our clients.

RBC Investor & Treasury Services

rbcis-logo

The brief:

RBC Investor & Treasury Services is a specialist provider of asset services, custody, payments and treasury services for financial and other institutional investors worldwide. APM was commissioned to attend a one hour panel discussion and write up a report RBC could send to clients.

Copy sample:

The panel compared Australia’s gradually evolving distribution strategies with the dramatic influence of Asia’s disruptors like Alibaba and China Mobile. While these have had a significant impact across Asia, the panel agreed the nature of Australia’s highly regulated environment makes it less likely that such disruptors could have a similarly dramatic effect here. While a revolutionary financial technology (fintech) player may enter the market, the impact will be more moderated. The panel believe the pace of regulatory change is the greatest current disruptor.  Trust and confidence were cited as non-technical disruptors.