UBank weekly economics and finance blog
For over three years Andrew Pegler has written a humorous, insightful plain English and educational blog for Ubank, covering domestic and international economics and finance issues. The weekly blog attracts about 5000 readers and contributes strongly to Ubank’s highly successful social media strategy.
To read more go here then click Money box then click Money talks.
Tone of voice guide for Royal Automobile Association of South Australia
The Royal Automobile Association of South Australia (RAA) commissioned a tone of voice guide to better reflect its transformation into a more contemporary, innovative and progressive organisation. With a more consistent and distinctive way of talking to its members, it is now easier to recognise and relate to.
Times are changing and so are we. We’ve been around for over 100 years which means we’ve learnt a thing or two.One of which is you’ve got to change with the times. We’re transforming into a more contemporary, innovative and progressive organisation, one that speaks in a modern,conversational tone. This means writing like we talk, more naturally. A good test is to ask yourself: Does that sound like something I’d say?
Over the next few pages we explore how our values and personality traits are reflected in the way we communicate with our customers and each other:
■ Reliable and responsible
■ Honest and trustworthy
■ Innovative and progressive
Sensis Sustainability Report
Sensis required a plain English edit of its Sustainability Report. The edit called for a consistent language and voice throughout, the checking of grammar and punctuation and the correct positioning of trademarks, all in accordance with house style. The end product was a clearer, more concise read for all stakeholders.
This report summarises our Sustainability Strategy and commitments, and the performance and impacts of our Australian operations. Our international operations are covered in the Finance and Governance section.
This report is based on the Global Reporting Initiative’s (GRI) G3 guidelines. These guidelines make comparing ourselves to other companies a lot easier. They also identify key sustainability metrics and issues.
Based on feedback, this report also details our performance in the Workplace, Marketplace, Community and Environment. To improve our depth of reporting we’ve identified key statistics, achievements, case studies, areas of focus, and commitments for the year ahead in each of these areas.
National Broadband Network
The Australian Government plan for a National Broadband Network (NBN) represents the largest ever infrastructure project undertaken in this country. The government’s web agency commissioned APM to adapt existing brochure copy and corporate documents into a web-friendly form. The final product explained the NBN roll out and its benefits, transforming technical information into plain English.
What is broadband?
Basically broadband is super-fast internet that is always on. Unlike a dial-up connection, it does not block your phone line and there’s no need to reconnect to network after logging off.
Companies are developing new uses for broadband every day and we need the bandwidth and speeds available to handle them. The NBN will connect 90% of all Australians with state-of-the-art fibre optic wires and 10% with next-generation wireless and satellite technologies. It offers access to digital content, applications and a range of services 24/7 100 times faster than what we have now. Plus it can deliver much more video and data, voice, TV and simultaneously over really long distances.
As you can see, the NBN will serve us all very well for decades to come.
For more go to nbn.gov.au
Sustainability Victoria – Annual Report, Business Plan, Green Light Report, Local Government Reports.
As an agency of the Victorian Government, Sustainability Victoria aims to integrate sustainability into all aspects of Victorian life. Since 2009 APM has served as Sustainability Victoria’s plain English editor across its wide range of crucial, public-facing corporate documents. Each document arrives at APM in rough draft form, to be finessed and proofread.
Sustainability Victoria’s Role
We implement Victorian Government policy by working with business, government and the community to deliver tangible outcomes in carbon pollution reduction and the smarter use of resources like energy, materials and water.
Complementing other government and non-government agencies, we address areas of market gaps or failure and encourage innovation in sustainability. We’re changing Victorians behaviour with evidence, tools and incentives and partnering with governments, businesses, communities and individuals.
That Victorians use resources sustainably to support a thriving community and economy.
We want to be a leading catalyst for Victoria’s sustainable growth and development. We bring together the knowledge and capabilities of people, organisations and communities to deliver social, economic and environmental outcomes.
Talent2 Annual Report
Talent2 is one of the fastest growing service companies on the Australian Stock Exchange, and one of the largest human resources operators in the Asia Pacific. Its annual revenues exceed $250 million. After interviews with senior management, APM wrote Talent2’s annual report. The final copy encompassed the CEO, MD and Chairman reports, Talent2’s 2011 strategy, the ongoing robustness of the company’s business model and an overview of 2010 financial performance.
2009 was very challenging. The GFC cut a swathe through world markets, companies and balance sheets. The result was unemployment, weak demand, budget cuts and lower profits. While many businesses restructured or revisited their strategy, Talent2 found efficiencies yet stayed true to our plan. What has emerged in 2010 is a company that is stronger and better positioned for growth.
Sensis is Australia’s leading information resource behind Yellow™, White Pages®, Citysearch® and Whereis®. It is a wholly owned subsidiary of Telstra and has annual revenue of $1 billion. It needed a corporate website that spoke to customers, potential employees, investors and others in a way that was accessible, professional and caring. Andrew Pegler Media plain English edited 30,000 supplied words and wrote copy for all landing pages.
Sensis manages a number of investments in China on behalf of Telstra. Combined, these investments provide a leading position in the Chinese online advertising segments including real estate, auto, IT and consumer electronics, and Mobile Value Added Service (MVAS) and mobile advertising segments.
Revenue is generated primarily through online display advertising, product listing fees on the respective websites, charges of the consumer’s mobile content downloads, revenue share arrangements with China telecom operators and distribution partners, and charges of the mobile advertisers.
Sensis strategy has been to find major players in high growth, high potential, online markets; companies with a strong strategic fit with Sensis that would benefit from our core directories and advertising capabilities. We partner with China’s market leaders and support the local management at all levels. The Chinese partners manage the operations on a day-to-day basis in China.
Working Victoria Fact Sheets
When the global financial crisis hit the Victorian Government had to take decisive action to keep the economy moving forward and secure jobs. At the centre of this was the Working Victoria initiative. Andrew Pegler was commissioned to plain English edit the Working Victoria Fact Sheets covering Building Victoria, Delivering Capacity and Enhancing Competitiveness and Developing and Growing Businesses.
Thanks to sound financial management over the past decade Victoria’s economy is strong, flexible and able to respond quickly to today’s challenges. Framed against a weaker global and local economic environment, the 2009–10 Budget reflects the slower growth of government finances. Despite this, the Budget retains a strong balance sheet that allows us to invest more than $11.5 billion in infrastructure investment in 2009-10 and underpins our triple-A credit rating, low borrowing costs and economic stability. Together these measures maintain the business and consumer confidence needed to drive investment and jobs growth. At the same time, the Victorian Government is maintaining our service delivery in key areas such as education, health and community safety.
Victorian Department of Premier and Cabinet Annual Report
The Department of Premier and Cabinet is Victoria’s leading government department. Its annual report sets out the Government’s achievements for the year and its ambitions for the next one. For 07-08 and 08-09 Andrew Pegler has conducted a plain English edit and proofread on approximately 40,000 internally prepared words.
The role of infrastructure in our economic growth and development
The Resources and Infrastructure Branch helped the Premier reduce transport congestion and speed up public transport improvements and major projects. It also helped develop and implement the Premier’s Congestion Roundtable which brought together industry and community to talk about practical solutions. The result is the Premier’s $112.7 million traffic congestion plan called Keeping Melbourne Moving.
Our Water, Our Future – Securing Our Water’s Future
The Victorian Government needed a brochure to explain its $4.9 billion water plan Our Water, Our Future – Securing Our Water’s Future to the general public and media. Andrew Pegler was briefed to take dense, scientific and bureaucratic information and make it simple and concise without losing any detail.
Desalination plant for Melbourne
Desalination creates new water that does not rely on rainfall. This plan provides for the construction of a major desalination plant to service Melbourne, Geelong and towns in the Western Port and South Gippsland region from late 2011.
The plant will be located in the Wonthaggi region, which is close to Bass Strait’s freely circulating currents that will rapidly disperse any salty outflow. The plant will add up to 150 GL annually to Melbourne’s water system – around one third of Melbourne’s water needs.