GImage

Plain English Editing and Copywriting

Appearances are deceptive.

What is apparently a simple and effective message is usually the product of long and careful crafting. This process is impossible without a sound grasp of language from the ground up. So whether it’s copy writing from scratch, a light edit or major surgery involving a complete rethink of an existing document, let us craft you a leaner, cleaner and more concise read that can be understood and acted on after one reading. Of course, while editing we rigorously maintain the original meaning and intent and never change facts or figures.

Our work includes:

  • legal contracts for consumers (banking, insurance, law firms etc.)
  • insurance policy documents
  • banking product documents
  • annual reports
  • websites
  • applying tone of voice
  • creating tone of voice guidelines and style guides
  • brochures & flyers
  • speeches
  • case studies
  • fact sheets
  • newsletters
  • press releases
  • social media
  • video scripts

Below are some recent examples of our plain English copywriting and editing.