GImage

Asian Pacific Group

apg screen shot

The brief:

Asian Pacific Group is a 150-year-old integrated property development company firmly bound to the fabric of the Australian property story. This leading Australian property developer needed a complete copy refresh to better reflect recent changes to its operations. Drawing from a mix of director interviews, bullet points and assorted collateral the new copy reflects the gravitas, success and competence of this highly successful company.

Copy sample: 

Asian Pacific Group has an extensive portfolio of Australian commercial, residential and hotel property projects. We pride ourselves on being agile, efficient and responsive. Our business model is anchored in a long term vision that builds on our 150-year heritage. The company’s success has given us enormous freedom to pursue our vision with absolute confidence and clarity. Our strategy of taking a broad geographic focus allows us to go wherever we find suitable opportunities that accord with our long term vision.