We plain English edit pre-written instruction manuals for importers. Here’s a before and after from a fire alarm product. Looking to ramp up your team’s plain English writing skills for 2021? Learn more about our workshops Plain English Writing Training
Author Archives: Andrew Pegler
We plain English edited the Victorian Government policy on building houses on the coast. Here’s a before and after…
Not sure about you but I often struggle to follow instruction manuals. We recently plain English edited several for an alarm system importer who rightfully saw the importance of clarity in times of emergency. Here’s a before and after.
Truly good jazz is all about the notes that aren’t played. Same goes for good professional writing. Ask yourself ’does my audience really need this much detail? Am I confusing them or worse annoying my time-poor bosses or board members?’ So if it’s not crucial delete it. .
When we meet a stranger, we have one fundamental question — “are they friend or foe?” Everything follows from that decision. The same goes for what we read, writes Andrew Pegler. When language is obscure, it promotes doubt. Doubt leads to hesitation and fear of engagement. In other words, if you’re selling something or offering a…
The brief: The Royal Automobile Association of South Australia (RAA) commissioned a tone of voice guide to better reflect its transformation into a more contemporary, innovative and progressive organisation. With a more consistent and distinctive way of talking to its members, it is now easier to recognise and relate to. Copy sample: Times are changing and…
A big part of plain English is writing in a conversational tone – kinda like how people talk. Here’s four steps to help you in to your next “conversation”… 1.Create a firm image of a typical member of your audience – a hairdresser, a lawyer, your boss. 2.Don’t overthink it. Let it flow naturally. 3.Avoid…
Gone are the days of annual reports produced as a simple statutory obligation and, generally, with the visual appeal of a telephone directory. Today, there’s an unmissable opportunity to present your brand, values and achievements through a well-designed, strategically-focused annual report. Think of it as the flagship of your organisation and an extraordinary marketing tool.
Are you getting your new website together or looking to do a refresh? Then don’t forget the words. Not just any words. The right words. When web copywriting is good, your readers can feel the difference. It says professionalism, credibility and authority, and it drives people to act. Which after all is the name of the game no?…