Author Archives: Lee Wong

NAB’s Help, Guidance And Advice Websites

The brief: Leading Melbourne law firm, Moores Legal, commissioned APM to write plain English web copy outlining its services and explaining its unique agreed pricing model. The copy drew on a mix of partner interviews, attendance at workshops and the finessing of supplied briefing notes. Copy sample: Moores Agreed Pricing Where most firms charge by time, our approach is…

UBank Weekly Economics And Finance Blog

The brief: For over three years Andrew Pegler has written a humorous, insightful plain English and educational blog for Ubank, covering domestic and international economics and finance issues. The weekly blog attracts about 5000 readers and contributes strongly to Ubank’s highly successful social media strategy. To read more go here then click Money box then click…

National Broadband Network

The brief: The Australian Government plan for a National Broadband Network (NBN) represents the largest ever infrastructure project undertaken in this country. The government’s web agency commissioned APM to adapt existing brochure copy and corporate documents into a web-friendly form. The final product explained the NBN roll out and its benefits, transforming technical information into…

Sustainability Victoria – Annual Report

The Brief: As an agency of the Victorian Government, Sustainability Victoria aims to integrate sustainability into all aspects of Victorian life. Since 2009 APM has served as Sustainability Victoria’s plain English editor across its wide range of crucial, public-facing corporate documents. Each document arrives at APM in rough draft form, to be finessed and proofread….