The brief: Leading Melbourne law firm, Moores Legal, commissioned APM to write plain English web copy outlining its services and explaining its unique agreed pricing model. The copy drew on a mix of partner interviews, attendance at workshops and the finessing of supplied briefing notes. Copy sample: Moores Agreed Pricing Where most firms charge by time, our approach is…
Author Archives: Lee Wong
The brief: For over three years Andrew Pegler has written a humorous, insightful plain English and educational blog for Ubank, covering domestic and international economics and finance issues. The weekly blog attracts about 5000 readers and contributes strongly to Ubank’s highly successful social media strategy. To read more go here then click Money box then click…
Let’s try something a little out of left field. It may sound a tad incongruous but bear with me. It could have a greater impact on your future finances than you might imagine possible. Because today we’re going to look at Moore’s law and its possible impact on your job, and your kids’ jobs. Moore’s…
Posted by Andrew Pegler on May 04, 2011 There’s a brave new world coming and it wants your leftover pizza. We live in a wasteful world. But imagine if all this waste was not only useful but a driver of the global economy. Well you’ve just glimpsed the future, according to the writings of James…
Andrew Pegler – 21 January 2011 Sorry folks, the pre-GFC halcyon days of low interest rates are gonski. Wayne and crew may be getting on their high horse and making it easy to transfer your business between banks, but they won’t have a significant effect on the cost of borrowing. Cost of borrowing? Our banks…
Andrew Pegler – 7 January 2011 Within a decade we’ll be sentimental for the days when the U.S. was economic superpower and global stabiliser. The peace and prosperity we’ve enjoyed since the Berlin Wall fell in 1989 (and arguably since the end of WWII) is unparalleled. But like air, you’ll only notice when it’s gone….
The brief: The Australian Government plan for a National Broadband Network (NBN) represents the largest ever infrastructure project undertaken in this country. The government’s web agency commissioned APM to adapt existing brochure copy and corporate documents into a web-friendly form. The final product explained the NBN roll out and its benefits, transforming technical information into…
The Brief: As an agency of the Victorian Government, Sustainability Victoria aims to integrate sustainability into all aspects of Victorian life. Since 2009 APM has served as Sustainability Victoria’s plain English editor across its wide range of crucial, public-facing corporate documents. Each document arrives at APM in rough draft form, to be finessed and proofread….
Andrew Pegler – 26 November 2010 Are the banks just gouging scoundrels or is there something to this “funding costs” malarkey? As we all know the big four banks shared a $22 billion dollars profit this year, which is pretty good work if you can get it. The Super funds were happy and shareholders were…
With so much talk about interest rates I thought it apt to take a look at some of the basics of the whole shebang. What’s a central bank? This is a country’s primary monetary authority. Ours is called the Reserve Bank of Australia, known as the RBA. Other examples include the European Central Bank, the…