The brief: Rio Tinto is one of the world’s largest mining and exploration companies and APM has worked with it on a number of projects. We edited the Rio Australia brochure for plain English and for structure. We also wrote a number of stories on Rio’s work in the community which involved research and interviewing…
Category Archives: Corporate
The brief: The Royal Automobile Association of South Australia (RAA) commissioned a tone of voice guide to better reflect its transformation into a more contemporary, innovative and progressive organisation. With a more consistent and distinctive way of talking to its members, it is now easier to recognise and relate to. Copy sample: Times are changing and…
Corporate, Creating Tone of Voice and Style Guides
Tone Of Voice Guide For Royal Automobile Association
The brief: The Royal Automobile Association of South Australia (RAA) commissioned a tone of voice guide to better reflect its transformation into a more contemporary, innovative and progressive organisation. With a more consistent and distinctive way of talking to its members, it is now easier to recognise and relate to. Copy sample: Times are changing and…