Category Archives: Content Strategy

Andrew Pegler Prepared a Copy of How to Write in Plain English (With Example)

Tips how to write in Plain English

It’s the end of annual report season and we’ve been busy wrangling ropey, client-supplied copy into clarion calls worthy of a clarity colosseum. And they love us for it! Here’s one we prepared earlier.

Corporate Blogging

Blogs for NAB  The brief: NAB engaged APM to create a content strategy covering aspects of property investing. These form part of over 200 blogs written for NAB and the NAB owned UBank over the past six years. Copy sample: Is your property right for a subdivision? Subdividing offers a simple, compelling logic. Take a large property, split it, sell…

Email Direct Marketing Campaigns

APM has been writing and creating EDMs since 2005. Our many campaigns help our clients capture new leads, make more sales and add value to their brand. Our service includes: Managing your email list Keeping you connected with clients Full reporting That killer subject line Here’s a recent sample. The brief: Australia’s largest specialist fixed-income company was…