The brief:
Victoria’s Department of Human Services was reforming its human services system to deliver more effective and connected services. Called Services Connect, the new system would touch on all parts of the Department, including how it identifies and plans for client needs and how it offers and delivers services. A brochure was needed that explained these significant changes to a broad audience. A number of case studies also needed to be prepared.
Copy sample:
Services Connect is a new way of working that upends the traditional welfare model by empowering our clients to take control of their lives. Our new, simpler approach will build a genuine relationship between each client and a key worker who can coordinate multiple services and act as a single point of service. Together, the key worker and the client will plan the needs of the client’s entire family, rather than just the client in isolation.