Geoscape 2023

Annual report design and writing

Geoscape is Australia’s leading provider of spatial data. APM has written and designed its annual report since 2019.

Graphic Design

Design approach: The annual report was designed with a focus on precision, ensuring clear navigation and readability. Look and feel: The layout featured distinct sections, marked by crisp lines and generous white space, to facilitate easy understanding. The design incorporated a subtle yet strong, on-brand colour scheme.

Visual elements: Infographics, charts, maps, and data visualisations were strategically placed to augment the report’s informativeness and visual appeal. These visual aids interspersed the text, enhancing both engagement and communication with stakeholders.

Overall impact: Our design choices resulted in a report that was not only informative but also visually appealing, effectively engaging stakeholders and communicating the company’s message.

Editorial Services

Content refinement: The editorial team edited supplied drafts into plain English enhancing accessibility for a diverse audience and also write some copy from scratch. 

Harmonising Content: Various internal documents, including reports, press releases, and communications, were integrated to maintain a consistent narrative.

Narrative and style consistency: We ensured a clear, consistent narrative, fostering community engagement and appreciation for Geoscape’s important work. The text was proofread to eliminate style disparities, mistakes and any variation in tone.