New South Wales Aboriginal Land Council (NSWALC)

Indigenous Government Agency Annual Report

NSWALC has engaged APM to write, design, and project manage its annual report for the past 6 years.

Graphic Design

Design philosophy: In the design of the annual report, APM chose an open layout to enhance visual appeal and legibility.

Colour scheme: The design featured vibrant Aboriginal artwork, with a colour palette dominated by earthy tones such as oranges, greens, and blues. These colours symbolise the land, water, and sky.

Design elements: The colour scheme and artwork were consistently applied across all visual components, including graphs, charts, and typography. This reinforced NSWALC’s identity and significantly improved readability and impact.

Editorial Services

Task overview: For the sixth consecutive year, the NSW Aboriginal Land Council engaged APM to produce its annual report, emphasising high standards in writing, design, and project management.

Content development and editing: APM meticulously structured the report’s content to flow logically. We edited content provided for clarity and brevity, removing redundancies to create clear and concise section introductions.

Original content creation: APM’s team interviewed key figures, including the Chair and the CEO to develope original content in the organisation’s voice.