The brief:
Rio Tinto is one of the world’s largest mining and exploration companies and APM has worked with it on a number of projects. We edited the Rio Australia brochure for plain English and for structure. We also wrote a number of stories on Rio’s work in the community which involved research and interviewing skills. An extract from one of those stories follows.
Copy sample:
Lou Bavoillot was born on a pastoral station and spent his early working life as a contract musterer in Western Australia and the Top End. Until, that is, he more or less fell into mining after being asked to sit on a dozer for a few weeks.
“And I’m still here,” Lou says, twenty years later.
Now Lou reckons he has found his calling as the superintendent of Gooring Jimbila, a joint venture between Doorn Djil and Gelganyam Investments. Gooring Jimbila employs and trains young Indigenous men to work on infrastructure maintenance at Rio’s Argyle Diamond Mine.