Content strategy and blog writing

Talk to us about getting others talking!

Today’s marketing landscape is shifting. DVRs skip TV ads, print is in irreversible decline and banners and buttons are increasingly uncool. And people don’t want to hear you talk about yourself anymore.


To engage your target market online you need useful, interesting and strategically on-brand content. Think clips, blogs, social media, animations, podcasts, infographics and more. You don’t want low-quality content doomed for content purgatory, bursting with keywords in the mistaken attempt to appease the SEO gods of 2005. The key is high-quality, professional storytelling. This is because no one is entitled to an audience but if people trust you enough you’ll eventually earn one. Which is where we come in.

We start by understanding your business goals and how to best engage your customer. Then we create the right content strategy to take you there and provide the ongoing services to keep your target market engaged.  We produce infographics, analytics, blogs, film clips, animations and curate social media feeds for our online clients. And that’s just for starters. Our sharp, unique and on-brand content will set you apart whether you are in government, business or a digital agency looking to fill a skills gap. So let us take the agony out of creating quality content and give you the kudos of being a high-level brand publisher overnight.

Get in touch and together we can get people talking.

Our services

Our people are the best journalists, web writers and designers, TV producers/makers, animators, infographic specialists, brand experts and SEO and social media gurus. They specialise in crafting great content that connects you to your community, and your community to your product.

 Our Process

Step 1 – Because it’s all about you

Our discovery process begins by working out exactly what story you want to tell, and what content you’ve got available for us to use.

Step 2 – Setting out your objectives

Next we work out what you’re trying to achieve for your brand and how you’ll measure success.

Step 3 – User-centric content strategy

Once we’ve worked out who you are – your identity – and we’re clear on the story you want to tell, we get granular on who we are trying to reach, what interests them most, why they make purchasing decisions and what’s the best media to engage them with.

Step 4 – Building a content marketing schedule

With your content strategy set we’ll then build a content marketing schedule for producing and publishing your content. Think of us as your managing editor. It’s also time to settle on the most appropriate social media platforms.

Step 5 – Measurement and evaluation

One of the great things about digital communication is the ability to measure activity. We’ll do this using a robust set of metrics based on the tasks that we want your community to undertake.

Get in touch and together we can get people talking.

Here’s some recent samples of our work.

Corporate blogging

Every business needs content. Not the bland, me-too nonsense that so often clutters up our in-boxes and feeds, but genuinely useful, interesting content. Content that lets a business stand out amid the clutter and noise. Below are some extracts from our work with NAB, UBank and others.


Change is the essence of capitalism

Back in 1942, Joseph Schumpeter popularised the idea that creative destruction of economies, and/or sectors of economies, was critical to prosperity and growth. He posited that progress in a capitalist system relied on the destruction of an existing economic order to make room for the next. Capitalism was, essentially, an evolutionary process of continuous innovation.

Agents of this creative destruction range from the opening up of new markets to revolutionary technologies like steam engines, electricity, the combustion engine, and the internet.

free trade agreement

What is a free trade agreement (FTA)?

An FTA is an agreement between two countries, or even whole regions, to eliminate things that hinder free trade such as import duties, export bounties, domestic production subsidies, trade quotas, import quotas and trade tariffs. Taxing imports protects domestic industries against competition from cheaper (sometimes better) imports, which encourages us to buy Australian. This is known as protectionism, the upside of which is good because money stays here to fuel employment and other sectors. On the downside, protectionism shields local companies from the real trading world, which can stifle innovation and the pursuit of excellence.

family home upgrade

Upgrading the family home

Your bathroom has more cracks in it than a TV soap opera plot and that 70s kitchen is not going to go away any time soon. And then there’s that concrete slab that passes for a backyard. Something needs to be done but the reality is that few things test a relationship more than a renovation. If this sounds like you, then perhaps it’s time to consider upgrading to a new home. The following article considers some questions around the transition, and managing the purchase and finance.

 A step-by-step guide to knocking down and rebuilding

 You love where you live but no matter how many ways you look at it you just can’t make that renovation work. How about the knock-down and rebuild option? It means no more space constraints and you can put that lap pool in the lounge room like you always wanted! No, but seriously, there’s plenty to know before you start the demolition so read on for our step-by-step how-to guide to knocking down and rebuilding.

Is your property right for a subdivision?

Subdividing offers a simple, compelling logic. Take a large property, split it, sell one half – or both – and make twice what you would if you’d sold the property as a whole. While this sounds simple on paper, it’s generally a complex and challenging undertaking that needs a lot of things to be in place to ensure success. So before you carve up your backyard or buy that knockdown house on a big block work out if your current or future investment property has the following features.