Plain English Blog

These Sheep Are Made From Old Telephone Cords

These sheep are made from old telephone cords and telephones. There’s a metaphor or a gag in there somewhere. Any takers?   . Any takers?

Plain English Tip #47

A big part of plain English is writing in a conversational tone – kinda like how people talk. Here’s four steps to help you in to your next “conversation”… 1.Create a firm image of a typical member of your audience – a hairdresser, a lawyer, your boss. 2.Don’t overthink it. Let it flow naturally. 3.Avoid jargon. 4.Read it aloud and ask yourself if it sounds like something you’d say…well does… Continue reading →

The 6 Essentials Of Annual Report Design

Annual report collage

Gone are the days of annual reports produced as a simple statutory obligation and, generally, with the visual appeal of a telephone directory. Today, there’s an unmissable opportunity to present your brand, values and achievements through a well-designed, strategically-focused annual report. Think of it as the flagship of your organisation and an extraordinary marketing tool.

Andrew Pegler Interviewed On ABC Radio

Andrew Pegler was interviewed on ABC radio by Jon Faine about his talk at Clarity – the global plain English conference for law, business, and government held in NZ. Andrew, a passionate advocate for plain English, talked with Jon about our work taking the legalese out of consumer contracts and government legislation and why there should be more of it.  

Your 9 Essentials For A Great Annual Report

Annual reports

Annual reports are often considered the ‘thoroughbreds’ of corporate document production: they need a steady hand on the reins to get across the finish line. Over the past 17 or so years Andrew Pegler Media has been involved in the plain-English editing, writing, layout and design of over 100 annual reports. This includes three for NAB, four for the Victorian Department of Premier and Cabinet, and five for Sustainability Victoria,… Continue reading →

Five Tips For Writing Shorter Sentences

We’ve all had to navigate them … the protracted strings of words (otherwise known as sentences) that seem to stretch to the horizon and veer out around Pluto, before finishing with a lap of the sun. The meaning of these arduous, dull assaults on our concentration is generally lost somewhere on the journey through the solar system. While this is a journey that may interest NASA, here on corporate terra… Continue reading →

Robotics, Mass Unemployment

concept of robots

  The concept of robots arrived along with the 20th century, as a logical progression in an increasingly industrialised and mechanised world. Pundits at the time, driven by imagination and a new landscape of endless possibilities, wove tales of how these mechanical marvels would help free us from drudgery and menial work. Since the mid-20th century many of these apparently wild tales have come to fruition with robotic technologies creating… Continue reading →

How Do You Deal With Change?

Change is the essence of capitalism. Back in 1942, Joseph Schumpeter popularised the idea that creative destruction of economies, and/or sectors of economies, was critical to prosperity and growth. He argued that progress in a capitalist system relied on the destruction of an existing economic order to make room for the next. Capitalism was, essentially, an evolutionary process of continuous innovation. Agents of this creative destruction range from the opening… Continue reading →

Your Federal Budget Plain English Jargon Buster!

federal budget plan

It’s budget night. You’re nestled into the couch armed with a coldy, a crisp chardonnay or something stronger depending on your passion/frustration for things political. Josh Frydenberg steps up to the dispatch box and unleashes an avalanche of lingo that leaves you scratching your head. My advice? Blast that budget blathering with my plain English, budget jargon buster! What’s fiscal policy? The fiscal bit means money, and literally throwing it… Continue reading →

When Stone Masonry Meets Plain English!

plain English

As a plain-English editor and writer I sometimes feel like a stonemason. Please, let me explain. Let’s enter a parallel universe (or at least one where matter can be emailed). In this world, I am regularly sent large stone sculptures that have been created by capable, smart people. The intellectual calibrating has been completed, the ideas corralled, and the strategy behind them well-considered. However, the shape remains unwieldy, unfinished and… Continue reading →