GImage

Plain English Blog

Instruction manuals – a plain English before and after.


Before and After

Not sure about you but I often struggle to follow instruction manuals. We recently plain English edited several for an alarm system importer who rightfully saw the importance of clarity in times of emergency. Here’s a before and after.


If it’s not crucial delete it


Not crucial, delete it

Truly good jazz is all about the notes that aren’t played. Same goes for good professional writing. Ask yourself ’does my audience really need this much detail? Am I confusing them or worse annoying my time-poor bosses or board members?’ So if it’s not crucial delete it.         .  


The brand advantages of plain English contracts


When we meet a stranger, we have one fundamental question — “are they friend or foe?” Everything follows from that decision. The same goes for what we read, writes Andrew Pegler. When language is obscure, it promotes doubt. Doubt leads to hesitation and fear of engagement. In other words, if you’re selling something or offering a service, don’t open the relationship in a way that creates suspicion. An act of God?… Continue reading →


Plain English Tip #47


A big part of plain English is writing in a conversational tone – kinda like how people talk. Here’s four steps to help you in to your next “conversation”… 1.Create a firm image of a typical member of your audience – a hairdresser, a lawyer, your boss. 2.Don’t overthink it. Let it flow naturally. 3.Avoid jargon. 4.Read it aloud and ask yourself if it sounds like something you’d say…well does… Continue reading →


The 6 Essentials Of Annual Report Design


Essentials of Annual Report Design

Gone are the days of annual reports produced as a simple statutory obligation and, generally, with the visual appeal of a telephone directory. Today, there’s an unmissable opportunity to present your brand, values and achievements through a well-designed, strategically-focused annual report. Think of it as the flagship of your organisation and an extraordinary marketing tool.


Andrew Pegler Interviewed On ABC Radio


Andrew Pegler was interviewed on ABC radio by Jon Faine about his talk at Clarity – the global plain English conference for law, business, and government held in NZ. Andrew, a passionate advocate for plain English, talked with Jon about our work taking the legalese out of consumer contracts and government legislation and why there should be more of it.  


Your 9 Essentials For A Great Annual Report


Annual reports

Annual reports are often considered the ‘thoroughbreds’ of corporate document production: they need a steady hand on the reins to get across the finish line. Over the past 17 or so years Andrew Pegler Media has been involved in the plain-English editing, writing, layout and design of over 100 annual reports. This includes three for NAB, four for the Victorian Department of Premier and Cabinet, and five for Sustainability Victoria,… Continue reading →


Five Tips For Writing Shorter Sentences


We’ve all had to navigate them … the protracted strings of words (otherwise known as sentences) that seem to stretch to the horizon and veer out around Pluto, before finishing with a lap of the sun. The meaning of these arduous, dull assaults on our concentration is generally lost somewhere on the journey through the solar system. While this is a journey that may interest NASA, here on corporate terra… Continue reading →


Robotics, Mass Unemployment


concept of robots

  The concept of robots arrived along with the 20th century, as a logical progression in an increasingly industrialised and mechanised world. Pundits at the time, driven by imagination and a new landscape of endless possibilities, wove tales of how these mechanical marvels would help free us from drudgery and menial work. Since the mid-20th century many of these apparently wild tales have come to fruition with robotic technologies creating… Continue reading →


How Do You Deal With Change?


Change is the essence of capitalism. Back in 1942, Joseph Schumpeter popularised the idea that creative destruction of economies, and/or sectors of economies, was critical to prosperity and growth. He argued that progress in a capitalist system relied on the destruction of an existing economic order to make room for the next. Capitalism was, essentially, an evolutionary process of continuous innovation. Agents of this creative destruction range from the opening… Continue reading →


Next